I think most of us can agree that marketing can feel overwhelming at times. Most founders and marketing leads are not short on ideas. But they are short on time and sometimes…
Incremental improvements in how your brand is discovered, experienced, and spoken about.
CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you.
Delivering a great customer experience is hugely important for any business. The better experience customers have, the more repeat custom and positive reviews you’ll receive, while simultaneously reducing the friction of customer complaints and returns.
CX Work
The Basics of a Successful Marketing Funnel
Marketing funnels’ might sound like fancy jargon, but ultimately they’re just a way of thinking about how people discover your business and, importantly, how you guide them from being curious to becoming…
Meta’s Ad-Free Subscriptions: What Happens to Paid Social Now?
If you’ve opened Instagram or Facebook recently, you’ll have likely seen the pop ups asking if you’d like to use Meta services without ads for a fee. Meta has introduced an ad-free…
How to Identify Your Target Audience (Step-by-Step Guide for Businesses)
Identifying your target audience and catering to their needs is a crucial part of any successful marketing strategy. Let’s start with the basics… What is a target audience? Your target audience is…
3 Easy Ways to Automate Your Email Marketing
If there’s one channel guaranteed to save you time and drive revenue, it’s email marketing. Good news. You can automate a huge chunk of your email activity without needing a tech degree…
Ways to Spring Clean Your Marketing (Including Your Database)
Spring cleaning isn’t just for cupboards and inboxes. Your marketing needs it too. After months (or years) of activity, most marketing systems quietly gather clutter. Outdated contacts. Half-finished ideas. Messaging that no…