On your marks…. Racing Rum sets off

Over the past few months, we’ve been collaborating with Racing Rum, an exciting UK premium rum brand, to launch a new commerce-focused website for their flagship products.

The project brought together brand storytelling, e-commerce design and digital marketing, helping the team create an online presence that reflects both their heritage and their goals.

The Story Behind Racing Rum

Racing Rum was founded by Dan and Adi, two motorsport enthusiasts with an impressive record on the track. Together, they have achieved more than 200 podium finishes and multiple British Championship titles across several racing championships. However, their passion for performance didn’t stop at motorsport.

Inspired by the discipline, craftsmanship and competitive spirit of racing, the founders set out to build a premium rum brand that reflects the same dedication to excellence. Consequently, Racing Rum combines motorsport heritage with a carefully crafted rum experience, creating a distinctive brand identity within the premium spirits category.

Bringing the Racing Rum Brand Online

Dan and Adi approached us last year with a clear ambition: launch a new premium rum brand and build a strong digital presence to support it.

At the time, they were also navigating the challenge of launching a new drinks brand during a global pandemic, which meant speed, flexibility and smart digital strategy were essential.

Working closely with the founders, we helped translate their vision into a modern e-commerce website designed to support brand discovery and product sales.

The new website focuses on:

• Showcasing Racing Rum’s flagship premium rum products

• Creating a clear and engaging brand story

• Building a smooth online purchasing experience

• Supporting the brand’s future digital marketing campaigns

Most importantly, the site gives Racing Rum a strong starting point as they build awareness in the UK market.

Launching a Premium Rum Brand in a Competitive Market

The premium rum category continues to grow rapidly, with consumers increasingly seeking high-quality craft spirits and distinctive brand stories.

Because of this, successful brands need more than just a great product. They also need:

• A clear identity

• A memorable story

• A strong digital presence

• A seamless online buying experience

That’s exactly what the Racing Rum team set out to create.

From Start Line to Launch

The new website is now live and ready to support the brand’s journey. In racing terms, Racing Rum has officially left the start line.

We’ve really enjoyed working to help bring their vision to life online and we’re excited to watch the brand grow.