Increasing awareness and donations.
Colehouse were hired to help celebrate their 50th Anniversary by activating their fundraising challenge. They invited people to move 50km in their own way – that could be walking, running’s cycling, or even pogo sticking around. It was up to the participant.
LITTLE & OFTEN
— Changing Lives (@ChangingLives__) September 1, 2021
It's only 5.5km (3 miles) a day from daily dog walks, school runs or trips to the shops. It’s your event, your way and there’s something for everyone! Sign up and make a difference: https://t.co/hBagtYPHHU pic.twitter.com/GIh7JtxYkA
Run, Walk, Pogo Stick… Anything Counts
Using our test and learn methodology we found that making the message fun worked best. People do fun runs and walks all the time so by leaning in to the element of the campaign that literally anything goes as long as you move 50k generated the best results.
The campaign was promoted to in excess of 350,000 people and increased registered sponsors.
