Changing Lives – 50k Your Way

Celebrating the 50 year anniversary of Changing Lives.

Changing Lives is a nationwide charity that has been helping people facing some of the most challenging circumstances for 50 years.

Client: Change Lives
Date: September 1, 2021
Services: Paid Social Media, Social Media

Increasing awareness and donations.

Colehouse were hired to help celebrate their 50th Anniversary by activating their fundraising challenge. They invited people to move 50km in their own way – that could be walking, running’s cycling, or even pogo sticking around. It was up to the participant. 

Run, Walk, Pogo Stick… Anything Counts

Using our test and learn methodology we found that making the message fun worked best. People do fun runs and walks all the time so by leaning in to the element of the campaign that literally anything goes as long as you move 50k generated the best results. 

The campaign was promoted to in excess of 350,000 people and increased registered sponsors.