Why Share of Voice should be on every marketer’s radar (and how we help you get more of it)

Let’s be honest: your business could have the best product, the most inspiring mission, or the slickest brand in the world – but if no one’s hearing about it, what’s the point?

At Colehouse, we help businesses actually get noticed. And one of the best ways to measure that? Share of Voice. It’s not just a buzzword, it’s a clear way of understanding how much of the market conversation you own compared to everyone else shouting for attention.

So… what is Share of Voice?

In plain terms: Share of Voice measures how visible and heard your brand is in your space.

It can refer to your share of mentions on social media; how often you’re talked about in the press; your presence in search results and paid ads and how often your content is seen vs your competitors.

It’s essentially a % of attention. If 10% of all industry conversations include you, that’s your Share of Voice

And here’s the important part: Share of Voice usually correlates with market share. When people hear about you more often, they’re more likely to buy from you. So it’s not just about vanity metrics – it’s about growth.

Why does Share of Voice matter?

Because visibility = opportunity.

If your audience doesn’t see or hear from you regularly, they’ll default to competitors who are louder, more consistent, or more strategic.

Having a strong Share of Voice means you’re in the mix when people are researching; you’re recognised as a leader in your space; you’re trusted through repeated exposure and you’re more likely to be organically talked about.

How we can help you grow your Share of Voice

We work with ambitious brands who want to make noise for the right reasons and back it up with substance. Our team brings the strategy, creativity, and execution to increase your visibility where it matters most.

Here’s how we do it:

Smart strategy: We dig into where your audience is, who your competitors are, and what really makes you different. From there, we will build a roadmap that earns you space in those conversations.

Data-led insights: It’s not guesswork. We audit your digital footprint to identify where your voice needs amplifying (and where it’s already resonating).

Consistent content with impact: We create content that builds credibility and keeps you in people’s minds. From thought leadership, scroll-stopping social, or integrated campaigns, we help you show up repeatedly.

Collaborations and partnerships: Sometimes, borrowing someone else’s mic is the best way to be heard. Connecting you with relevant partners, influencers and media outlets gets your message further, faster.

Quick wins

1️⃣ Join Existing Conversations

Don’t wait for people to come to you. Comment thoughtfully on trending industry posts and tag partners where it makes sense. Every interaction increases visibility.

2️⃣ Sweat your assets

Slice blogs or videos into bite-sized LinkedIn posts, carousels, or short videos. Showing up more often with content you already own helps you stay front of mind without extra effort.

3️⃣ Pitch for Low-Hanging PR

Look out for journalist requests on social media. Quick responses can land your name in industry articles and boost your credibility fast.

Ready to make more noise and make it count?

Share of Voice is about showing up with clarity, consistency, and confidence and letting your audience know you’re here to lead. We’d love to help you claim your space. Talk to us.