Why It’s Time to Own Your Audience
At Colehouse, we’ve been helping brands navigate the digital landscape for over a decade. In our consulting sessions we always separate borrowed assets (social profiles, third-party marketplaces) from owned assets (your website, CRM and email list). The distinction has never been more important than in 2025.
Social platforms are unpredictable. Reach on Instagram has plummeted to low single digits, TikTok faces legal uncertainty and X is a shadow of Twitter. A recent survey even found that over 60 % of Americans plan to spend less time on social media, with many citing mental-health fatigue. Relying solely on the feed to reach customers is a risk no brand can afford.
Email – Still the Highest-ROI Channel
Email continues to outperform every other channel for both reach and return.
Recent data shows that email open rates climbed to around 26 % in 2024 and that email marketing delivers roughly $36–$40 for every dollar spent. Automated emails punch above their weight, generating more than a third of total email-driven sales from just a small fraction of send volume.
Personalisation and segmentation aren’t optional; segmented campaigns typically yield 30 % more opens and 50 % more clicks. Building an email list gives you a reliable, algorithm-free channel to nurture customers and drive consistent revenue.
The Power of Community
We’ve seen first-hand how private communities amplify loyalty and advocacy.
Examples like Starbucks Rewards (34 million members driving around 80 % of sales) and Sephora’s Beauty Insider (17 million members responsible for a similar share) prove that customers who feel valued stick around and spend more.
Nike’s Run Club shows how blending digital tools with in-person experiences deepens connection, while LEGO’s Ideas platform turns fans into co-creators. These spaces don’t just build engagement — they build belonging.
How Colehouse Can Help
Our team specialises in helping brands shift focus from borrowed to owned channels.
Whether it’s designing an email-nurture strategy, launching a membership community or integrating a loyalty programme into your e-commerce platform, we bring the strategy and technical know-how to make it happen.
We combine data-driven insight with creative execution to build direct relationships with your audience and future-proof your marketing.
Ready to stop chasing algorithms? Get in touch to start building channels you control.
